Cockatoo has a Cluster ScoreCard which is basically an advance on Porter’s Competitiveness Diamond – we use it to objectively analyse a cluster, to highlight deficiencies, and to formulate Action Agendas.
This month we feature the Perth defence-marine cluster. It rates at 76.9 out of 100 points on an international scale of cluster performance – it compares favourably with other recent ScoreCards viz. Horticulture, Virginia SA (71.5), Mining Technology Services, Perth (70) and Advanced Manufacturing, Adelaide (70.2).
Key factor conditions underpinning its development are:
§ Longstanding maritime history centered on the Port of Fremantle.
§ The Two Ocean policy, whereby half the RAN fleet is located at HMAS Stirling (Cockburn Sound).
§ The success of the WA-based America’s Cup syndicate in the 1980s.
§ The establishment of the Australian Marine Complex at Jervoise Bay.
Its relative strengths are critical mass of local suppliers (9.7/10), growth prospects (9.2/10) and social capital (8.8/10), while its relative weaknesses are lack of threat (5.0/10) and governance structures (6.0/10).
Perth is a world-class location for defence and marine activities due to its deep water port, significant tracts of relatively cheap industrial land, and first port of call for international shipping services. Perth also has a well-developed road and rail system to the eastern states, and good air links to Africa and Asia.
It has two under-appreciated competitive advantages – 4 hours closer to Europe, Africa, Middle East etc. than Australia’s eastern states, and its geographic isolation provides relative security for defence installations.
Perth has around 370 firms involved in the defence and marine industry – which is greater than for Adelaide, and on a par with Melbourne. The marine/shipbuilding segment in Perth directly employs 2,500, and indirect employment is around 6,000. The defence industry segment accounts for a similar level of employment.
There are four major concentrations:
§ Australian Marine Complex (AMC) – especially marine engineering and construction companies.
§ Fremantle – home to 120 companies in the defence, marine construction and marine services field.
§ Perth CBD – head offices of large engineering construction companies, mining houses, defence primes.
§ Eastern Perth (Belmont, Bassendean, Bentley etc.) – major concentration of general engineering businesses, chemical companies etc. servicing the defence and marine industry.
Further details are available at the Cockatoo Network – apd@orac.net.au