Natural advantage of nations!

by

 Bob ‘no relation’ Brown reports that he has recently reviewed a book, ‘The Natural Advantage of Nations: Business Opportunities, Innovation and Governance in the 21st Century’, Edited by Karlson ‘Charlie’ Hargroves and Michael H. Smith, Published by Earthscan, 2005, ISBN 1-84407-121-9 

The book provides policies, strategies and methodologies aimed at achieving global sustainability in human activities.

An essential message is that competitive advantage and sustainability of companies and/or nations are not mutually exclusive; there are many examples of companies increasing profitability because they change practices so that sustainability is improved.

Michael Porter from Harvard Business School is quoted, “The notion of inevitable struggle between ecology and the economy grows out of a static view of environmental regulation, in which technology, products, processes and customer needs are all fixed.”  

The book includes contributions by the Natural Edge Project group.

Go to www.thenaturaladvantage.info  Bob recommends the book as a great source of ideas for business & industry leaders, engineers, architects, planners and society generally. See the ManSA REVIEW at – http://mansa.ieaust.org.au/editorial.htm The book is available from EA Books – see http://www.engaust.com.au/bookshop/

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