The Cockatoo Team was in Far North Queensland in October. Herewith our report.
Quality infrastructure – FNQ really is a well-integrated regional economy – there is now a breadth of economic activity beyond tourism, tropical fruit and sugar. Cairns Airport is delivering on the hub potential, with Japanese tourists and Gulf prawns coming in, telecoms equipment and meat pies heading out to Mt. Isa, Cape York and beyond. The roads, rural as well as urban, are generally first-class – although some Cockatoo members say the Cairns-Gordonvale sector is a car park in peak periods. The Cairns Esplanade has become a wonderful great example of infrastructure providing a focal point for a community.
Tourism characteristics – Despite the cheery dispositions, the city of Cairns is struggling. We are reliably informed that the unemployment rate is nudging 14%, due to falling tourism numbers and the NQEA shipbuilding facility losing a defence contract to Victoria. So the locals are talking about inventing new attractions based around adventure tourism. By the way, swimming in FNQ outside of swimming pools is a risky venture – take you pick of sharks, stingers or crocs. But the region’s point of difference is the genuine hospitality, and the undercurrent of relaxation. This cannot be faked, and it extends to all the locals, not just the tourism operators.
Local produce – Another point of difference – the local produce – is being smothered. Take Port Douglas, 80km north of Cairns. It has a Noosa feel, with an excellent range of accommodation and restaurants. It suffers from a culture of appallingly weak coffee, but you can shrug that off. It has a serious lack of small businesses selling seafood, fruit and vegetables. When Rudd, Bligh and the Chamber of Commerce are crying out for small business growth, where are the policies and incentives for street stalls selling prawns straight off the trawlers, and greengrocers selling paw paws from the farms? Tourists want the unique and mystical experience. You have to shop at Woolworths in Port Douglas for such items – we could have been in downtown Canberra! Crazy state of affairs!