Silverhawk muses above about how local communities might attract business and government marbles rolling around the landscape.
Well here is a great example. Victor Harbor – aka known as ‘Victor’ – is a typical seaside town. It is where the pride of South Australia lost its innocence in hot summers long gone. Some have now retired there with a wistful gaze and a rug on their laps. (My in-laws live there!).
Anyway, Graeme Maxwell et al at Victor Harbor Council explain they have the oldest age cohort in Australia (54.1 years), an excellent hospital (albeit a shortage of GPs), and now a priority rollout of the National Broadband Network. We got talking about the potential of these factors to underpin a health care precinct.
The vision splendid – research associated with an ageing population (Flinders Uni has a rural clinical school there), clinical trials for drugs for elderly patients, design and manufacture of gophers, wheelchairs, rehab devices etc., alternative medicine, web-based businesses, golf courses, walking trails, adventure tourism, knowledge-based outdoor jobs for youths. And a more balanced population age structure.
You don’t need to be prescriptive – the investors will determine the specific business activity. But th locals need to remove impediments and get the right mix of infrastructure to support these businesses.
But my vision doesn’t get much encouragement from the SA Government’s 30-year plan for Greater Adelaide. It makes scarce reference to Victor. I actually rang the folk in the Department of Planning & Local Government to check that Victor (one hour’s drive from Adelaide) is inside the geographic scope of this exercise. When I was assured that the answer was ‘yes’, I respectfully suggested that they could look a bit more closely at Victor. They obviously thought I was being a smart-arse because the line went dead.
But the 30-year plan certainly talks about health and wellbeing, business clusters and growth corridors. Is the SA Government leaving it to the invisible hand of the market to fill in the details? From my experience of tracking how entrepreneurial hot spots emerge, there are usually three success factors.
- A trigger via a new piece of infrastructure that gels with other economic and social infrastructure to establish a locational advantage – the NBN roll-out might be that trigger.
- Local champions to raise awareness and press buttons – to connect to external champions. Coincidentally, the 3 federal Ministers relevant to health care are women (Macklin, Roxon, Gillard) as are the 2 state ministers (Lomax-Smith, Rankine). And 7 of the 10 councilors are also female!
- A collaborative structure that can connect the dots – the Fleurieu RDB is being formed.